Marli means butterfly, in the Australian Aboriginal language. The meaning of butterfly, in many respects is freedom. When we look at the Marli Collection by Alessi, we can see that the meaning of freedom in this unique collection is the freedom to think, to imagine, and to give an entire interpretation to the word butterfly.
For Alessi, Marli has become a family of aerodynamic objects, serving from fruit bowl to key chain, wall hook and wall clothes hook – Marli is the linking concept behind them all. One butterfly, multiple usage.
It’s amazing how one can take a single word from one culture, be inspired by it and create a whole line of inspiring products. When we think about the Marli collection, we could finally understand the meaning of free thinking, imagining and putting it all into different design concepts, resulting in a very special collection.
The fact that one shape could be the linkage between several items, from fruit bowl to wall hook, shows that with an aerodynamic shape and thinking, you could link almost anything you want to your benefit. This is a winning recipe: one culture, one word, one concept – mix it all up and there you have it – an unforgettable collection.
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